Today, every company is called upon to change, innovate, and evolve in order to remain competitive in an ever-shifting landscape. Yet, most change initiatives fail to deliver the expected results.

When change fails, it is rarely due to a flawed strategy. More often, it’s because of the difficulty in truly engaging people and securing their support when change moves from plan to reality.

In this webinar, participants will explore key insights from behavioral economics to better understand the forces that influence whether people choose to embrace (or resist) change, and how to foster their genuine engagement and alignment with leadership and vision.

In particular, participants will gain:

•  A deeper understanding of how the human brain really works in decision-making processes, crucial to interpreting why people do (or do not) embrace change within organizations.
• A clearer picture of why so many change initiatives fail, identifying the core challenges leaders face and how to avoid common pitfalls.
• A practical framework, along with concrete techniques and strategies to successfully lead and implement change in their own organizations.