Tuesday, July 1, 2025 (10:00 am - 1:00 pm) Incontro

IN PERSON
The recipe for a successful entrepreneurial story: a conversation with Rossella Cerea & networking lunch at Da Vittorio

Da Vittorio Via Cantalupa, 17 - 24060 BRUSAPORTO (BG)

During this exclusive event participants will have the opportunity to engage with the Cerea family, guardians of a gastronomic excellence that has been innovating for nearly 60 years while staying true to its identity.

With 3 Michelin stars, three generations of chefs, and a group of over 1,000 employees generating more than €100 million in revenue, Da Vittorio is more than just a three-starred restaurant—it is a symbol of high-quality Made in Italy, continuously evolving and diversifying without ever losing its roots. Founded on the visionary intuition of Vittorio Cerea and carried forward with determination by the next generation, Da Vittorio has grown into an 8-Michelin-star group, spanning from fine dining to collective catering, from hospitality to training and consultancy.

Through the experience of Rossella Cerea, second-generation leader and General Manager of the group, participants will have the chance to reflect on key entrepreneurial themes, including:

  • balancing tradition and innovation, maintaining a strong identity in an ever-evolving industry
  • managing growth, from generational transition to business diversification, while preserving quality and consistency
  • leadership and entrepreneurial mindset, developing a clear vision and tackling change with determination.

The visit of the estate will be followed by a meeting with Mara Lucilla Valsecchi, CEO of Planet Farms Italy, who will present the partnership between Planet Farms — a leading player in vertical farming in Europe and worldwide — and Da Vittorio, showcasing the custom-made vertical farm located on the estate.

The event will conclude with a networking lunch.

Speakers

Rossella Cerea

General Manager, Gruppo Da Vittorio

Mara Lucilla Valsecchi

CEO, Planet Farms Italy

Programme

July 01, 2025
10:00 am - 11:30 am Conversation with Rossella Cerea
11:30 am - 1:00 pm Visit to the estate and conversation with Mara Lucilla Valsecchi, CEO, Planet Farms Italy

Networking lunch to follow

Documenti dell'incontro

Nota informativa

IN PERSON
The recipe for a successful entrepreneurial story: a conversation with Rossella Cerea & networking lunch at Da Vittorio

Nota informativa

Kit

IN PERSON
The recipe for a successful entrepreneurial story: a conversation with Rossella Cerea & networking lunch at Da Vittorio

Kit

Documents

IN PERSON
The recipe for a successful entrepreneurial story: a conversation with Rossella Cerea & networking lunch at Da Vittorio

Il sogno di Solomeo. La mia vita e l'idea del capitalismo umanistico

Brunello Cucinelli

Feltrinelli

IN PERSON
The recipe for a successful entrepreneurial story: a conversation with Rossella Cerea & networking lunch at Da Vittorio

Da Vittorio. Storie e ricette della famiglia Cerea

Mondadori Electa

IN PERSON
The recipe for a successful entrepreneurial story: a conversation with Rossella Cerea & networking lunch at Da Vittorio

Creatività. Il flow e la psicologia della scoperta e dell'invenzione

Mihály Csíkszentmihályi

ROI edizioni

IN PERSON
The recipe for a successful entrepreneurial story: a conversation with Rossella Cerea & networking lunch at Da Vittorio

Empatia: una competenza imprescindibile per ogni leader

Palena Neale

Harvard Business Review Italia