“The only hierarchy that succeeds in business is the hierarchy of good ideas.”

How do you lead change in a company with 180 years of history? During this session, Enrico Galasso, Chairman and Chief Executive Officer of Birra Peroni, will explain how one of Italy’s most iconic brands is building its future.

Since joining the company almost seven years ago, Enrico Galasso has led Birra Peroni through a far-reaching transformation, built on a horizontal leadership model and the empowerment of both people and ideas. This culture has driven the revitalisation of its established brands, the growing integration of sustainability into the business and the development of new products designed to respond to changing consumer habits, such as alcohol-free beers.

During the session, participants will have the opportunity to:

• understand how to turn corporate culture into a tangible driver of growth by encouraging ideas and empowering people at every level;
• explore how to renew a heritage brand without losing its identity and authenticity;
• visit the historic Peroni brewery in Rome, where 3.5 million hectoliters of beer are produced every year.