“Today we do not sell mobility: we sell dreams.”

Stephan Winkelmann, Chairman and Chief Executive Officer of Automobili Lamborghini, leads one of the most iconic brands of Made in Italy worldwide. A key figure in Lamborghini’s transformation from a niche manufacturer into a global luxury automotive leader, since returning to the company in 2020 he has launched a new strategic phase combining extreme performance, technological innovation, and electrification.

At a time of significant contraction in the luxury automotive sector, Lamborghini has achieved record results: over €3 billion in revenue in 2024, more than 10,000 cars delivered, and a network of 186 dealerships across 56 countries. With more than 3,000 employees and a major investment program aimed at electrifying future models, the brand continues to evolve while keeping its identity at the center: “extreme, uncompromising, and deeply Italian,” as Winkelmann himself describes it.

During this session, participants will:
• understand how Lamborghini has transformed an iconic brand into a global reality without compromising its identity, quality, and desirability
• learn how to combine passion and humility to build credible and lasting leadership
• reflect on how to ride the wave of innovation without being overwhelmed by it, turning it into an opportunity.