“I am a rational creative, but the drive always comes from passion, from an intuition and from the burning desire to realize it. Every idea, in the end, is the result of falling in love, and this work—which for me is life itself—is a continuous act of love.” Opened in 2015 as a permanent space dedicated to the creative vision of the “King of Fashion” Giorgio Armani and his idea of “dressing to live,” Armani Silos today represents—more than fifty years after the beginning of the designer’s career—a unique synthesis of method, culture, and design thinking. This visit to the Silos will guide participants through the key principles that have made Armani’s work instantly recognizable and enduring over time: elegance, essentiality, light, and balance. These values go beyond aesthetics to become concrete metaphors for leadership, discipline, and the construction of one’s personal and professional identity. Within a 4,500-square-meter space spread across four floors—hosting a curated selection of creations organized by theme and tracing the evolution of Giorgio Armani’s aesthetic—participants will have the opportunity to immerse themselves in an iconic venue of contemporary Italian culture. The experience will also provide a moment to reflect on the role of beauty, responsibility, and design thinking as fundamental levers for the future. As Giorgio Armani himself reminds us, “without culture and without beauty, there can be no future.” A networking dinner will follow at La Tradizionale restaurant.
Nota informativa
Kit
Access is restricted to the members of Leader del futuro