In this visit, participants will have the opportunity to step into the heart of Italian manufacturing excellence, exploring up close the world of Fabbrica d’Armi Pietro Beretta, which in 2026 celebrates half a millennium of history. Beretta stands today as the oldest firearms manufacturer in the world and one of the most enduring and renowned industrial enterprises on the international stage.

With a global presence in over 100 countries, revenues exceeding €1.5 billion, and more than 6,000 employees worldwide, the Beretta Group represents a model of a family-owned company that has successfully evolved over time, combining craftsmanship, technology, and sustainability. The Gardone Val Trompia plant is where this legacy takes shape every day — a true center of excellence where innovation and tradition come together to create products that embody precision, style, and the spirit of Industry 4.0.

Through a conversation with Carlo Gussalli Beretta, Digital Project Manager of the Group and representative of the sixteenth generation of the family, participants will explore the story of a company that has been reinventing itself for 500 years, embracing the challenge of preserving its values and traditions while continuing to look to the future with vision and determination.