In this session, participants will have the chance to dive into the world of Ducati, a true symbol of Made in Italy that has been racing at the forefront of the motor industry for nearly a century. A company where history and future, challenge and success converge—Ducati has surpassed €1 billion in revenues and, for five consecutive years, outperformed even the Japanese giants, establishing itself as a global benchmark.

Inside its historic Factory, participants will meet Claudio Domenicali, CEO of Ducati Motor Holding. Since joining the company in 1991, Domenicali has advanced through every stage of his career with the same speed and determination that define the racing world, ultimately leading the group on the international stage.

Through his insights, participants will have the opportunity to:

• Be inspired by the vision of a leader who transformed a local brand into a global icon through courage, strategy, and innovation.
• Understand how teamwork and personal development serve as decisive levers to tackle ambitious challenges and achieve shared goals.
• Reflect on how passion and discipline can become powerful accelerators of both individual and collective growth, remembering that “winning is difficult, but confirming oneself is even harder.”

Finally, participants will enjoy an exclusive tour of Ducati’s historic factory: a unique experience to discover firsthand the secrets of a model that blends deep-rooted heritage with a drive for change—staying true to its identity while leading innovation.